LeadBeast Tour
LeadBeast Dashboard
The LeadBeast dashboard provides a comparison of online and offline campaigns.
This allows to assess the current marketing effectiveness by analysing campaigns that are not performing and highlighting the ones that do, to ensure their further effectiveness :
Traffic Source Report
The Traffic Source Report is a combination of 10 reports that provide a comprehensive breakdown of the marketing communications channels being used and the associated campaigns.
You can easily analyse your marketing effectiveness through email tracking and telephone tracking.
The reports can be run against various date ranges allowing you to target per day, per week, per month and per year and to analyse the effectiveness of the media provider and the campaign itself. This way, you can make your marketing spend work more effectively.
Web Activity Report
The Internet continues to drive consumer behaviour and has emerged as the key tool for consumers to research products and information. The Internet has become an important sales tool for every business. The LeadBeast solution will provide the following web activity information with an in-depth analysis of traffic to your website:
- Visits
- Web Leads
- Email Leads
- New Users
- Cost Per Lead
Conversion Breakdown
This report highlights all web leads generated by your web marketing campaigns, broken down by the source:
- Email tracking
- Telephone tracking
- Direct mail tracking
- Contact forms tracking
- Live chat tracking
Media Provider Report
The media provider report provides a crucial snapshot of what campaigns are performing and what aren’t.
The NetDirector Leadbeast software calculates the total leads generated by media provider against the total costs to highlight your cost per lead making it easier to measure your marketing effectiveness.
The flexibility of the reporting structure allows for customised reports for your business.
The reports can be run against various date ranges so you target per day, per week, per month and per year which allows the business to analyse the marketing effectiveness against the media provider and the marketing campaign effectiveness itself.
This information will then enable you to make your marketing spend work more effectively.
Detailed Telephone Tracking Reports
The telephone tracking report presents the campaign and associated telephone number and the customer numbers that are dialled. Further detailed phone tracking reports and chat tracking reports help establish which media provider was the most successful and an average length for phone calls.
Phone number analysis
As part of the LeadBeast solution we can track both Regional Geographical numbers and Non-Geographical numbers. The tracking of these numbers can incur additional charges so please see the relevant telephone packages that we provide below. We have network consultants that can assist in providing the right solutions based on the objectives of tracking telephone numbers.
Call Recording Facility
The Call Recording Facility records conversations between customers and sales staff, allowing storage of all the conversations as sound files. You can listen to conversations between customers and sales staff at a later stage, and analyse data such as length, object of the conversation, sales leads and improve your telesales service.